Section 351 Exchanges: Making Complex Tax Strategies Accessible

Complex tax strategies once reserved for wealthy investors are becoming mainstream, thanks to financial technology advances. Section 351 exchanges are leading this transformation.

What Is a Section 351 Exchange?

A Section 351 exchange lets investors transfer appreciated assets—like stocks or securities—into a corporation (typically an ETF) in exchange for shares without paying capital gains taxes immediately. It’s similar to a 1031 exchange in real estate, allowing investors to defer taxes while preserving portfolio value.

The exchange must meet specific requirements, including portfolio diversification tests and maintaining control of the new entity. When executed properly, the tax benefits can be substantial.

Why This Matters for Regular Investors

These exchanges offer several key advantages:

Tax Efficiency: Investors avoid immediate capital gains taxes when rolling appreciated investments into an ETF structure.

Better Portfolio Management: ETFs allow tax-free rebalancing through in-kind redemptions, unlike traditional mutual funds that create taxable events.

Simplified Operations: Advisors can consolidate multiple accounts into a single ETF, making portfolio management more efficient while accessing sophisticated investment strategies.

Enhanced Diversification: The ETF structure makes it easier to add exposure to new sectors and asset classes over time.

How Technology Is Making It Accessible

Fintech companies are democratizing access to these strategies through several innovations:

White-label ETF platforms from firms like Cambria and Tidal Financial Group help advisors create custom ETFs without building infrastructure from scratch. Some ETFs now accept direct in-kind contributions from individual investors, eliminating the need for expensive custom fund launches.

The SEC’s 2019 Rule 6c-11 simplified ETF regulations, reducing costs and making launches more accessible. Meanwhile, increased education efforts are helping more advisors and investors understand these opportunities.

Important Considerations

These strategies come with complexity and requirements that investors should understand:

The Bigger Picture

Section 351 exchanges represent a broader trend in finance: sophisticated strategies once limited to elite investors are becoming accessible to a wider audience. As fintech platforms simplify complex regulations and ETFs take on new roles, the distinction between institutional and retail financial planning continues to blur.

This evolution reflects genuine innovation in making advanced tax planning tools available to more investors, potentially improving outcomes for those who can benefit from these strategies.

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